On this episode of the Simply Smart Business podcast, host Nicki Ong chats with Melissa Delaney, a dynamic professional with a unique blend of expertise in high-profile event management and legal marketing. Melissa shares her insights on creating purpose-driven events, leveraging authentic marketing, and building a career that aligns with your lifestyle.  

Melissa’s experience spans managing luxurious, unforgettable events and helping law firms enhance their digital presence. She reveals how core values like elevated service and authenticity can set brands apart, ensure meaningful connections, and inspire client loyalty.  

If you’re looking to create standout experiences or craft marketing strategies that truly connect, this episode is packed with actionable advice and inspiring stories.  

Key Takeaways  

• Small, thoughtful actions can elevate experiences and set your brand apart.  
• Authentic marketing connects deeply with audiences, creating trust and loyalty.  
• A growth mindset transforms mistakes into opportunities for success.  
• Purpose-driven events can strengthen internal and external relationships.  
• Aligning your work with your lifestyle fosters greater fulfillment and impact.  

Connect with Melissa

Connect with Melissa on LinkedIn for insights on event management and legal marketing strategies: https://www.linkedin.com/in/melissalapuma/ or visit her website (https://www.pipresence.com/) for more information!

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ABOUT YOUR HOST

Since 2008, Nicki’s been optimizing websites, copywriting, and blogging, while embracing her passion for working with other small business owners to improve their online presence using digital marketing.

She’s a mompreneur (with an incredible 6-year-old son!), wife to an amazing hubby, fitness and nutrition enthusiast, author-to-be, red wine lover, Scorpio, and eternal optimist. One could say she’s multi-passionate.

Learn more and connect with Nicki here: https://nickiong.com/simplesprout/