Community building is the type of phrase that gets thrown around growth marketing so often it can seem like a box to check, rather than a strategic piece of a comprehensive growth strategy. Still, there is a growing stable of modern brands that have created unique, vocal communities, and leveraged the power of those communities for incredible growth and success.

In the latest episode of Growth Hacks, Katja and Kunal speak with Jonathan Mildenhall, the founder and Chairman of the strategic branding firm, TwentyFirstCenturyBrand, and former CMO of Airbnb. Jonathan recounts his experience with building modern brands that resonate with the communities they serve, and explains how to build a strategic blueprint that allows companies to unlock growth. He also gives us his playbook for building communities that can meaningfully drive growth, and why he believes community building has to come from the very top to be truly effective.