In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community.

takeaways

• Noah Okenberg has been in the Magento ecosystem for over 14 years.
• Above the Fray is platform agnostic but focuses heavily on Adobe Commerce and Magento.
• Organizing Meet Magento New York was a significant labor of love for Noah and his team.
• In-person events foster community and provide invaluable networking opportunities.
• Merchants should attend Meet Magento events to enhance their knowledge and connections.
• The Magento Association plays a crucial role in supporting the community and organizing events.
• Constructive criticism is essential for the growth of organizations like the Magento Association.
• Membership in the Magento Association is an investment in the community and its future.
• Collaboration among agencies is vital to overcoming industry challenges.
• The Magento community is unique in its supportive and collaborative nature.

Sound Bites

• "It's a labor of love to do this."
• "There's nothing like those in-person events."
• "You get to meet new faces and learn new things."

Chapters

00:00
Introduction and Background

05:45
Organizing Meet Magento New York

08:46
The Impact of Meet Magento Events

14:35
Encouraging Merchant Participation

19:37
Involvement with the Magento Association

23:40
The Evolution of the Magento Association

28:26
Above the Fray and Collaborative Growth

40:00
Magento-Jingle