In this episode of Beyond the Vines, I sit down with Masara Miramontez—renowned local makeup artist and founder of Modern Luxe Lounge—to talk about her journey from building a sought-after bridal beauty business to opening a stunning, full-service beauty space in the heart of downtown Santa Rosa.

Masara shares how she’s grown her brand with intention, what inspired her to create a luxury, all-in-one beauty experience, and how she’s curated a team of talented hairstylists and aestheticians to serve her clients in a more elevated way.

We also dive into what it really looks like to evolve from solo artist to business owner, the importance of creating an experience (not just a service), and how community has played a role in her success.

Whether you’re a bride-to-be, a local looking for your new go-to beauty spot, or someone inspired by entrepreneurship, this episode is filled with insight, inspiration, and a behind-the-scenes look at one of Sonoma County’s most exciting new spaces.

You can find Modern Luxe Lounge on Instagram at @modernluxelounge and you can find Masara on Instagram at @makeupbymasara

You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.