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In this episode, host Denise Heroux sits down with Cassondra, owner of Club Posh and known as "The Unlimited Groomer," to discuss effective communication and pricing strategies in the pet grooming industry. They explore how to remove emotion from business decisions while maintaining empathy with clients, the importance of giving clients options, and why transparent communication leads to better client relationships and higher revenue. The conversation covers how to properly raise prices, communicate value, and create specialized service offerings that align with both the groomer's expertise and client needs. Both experts share real-world examples of successful client interactions and pricing strategies that have helped their businesses thrive while maintaining strong client relationships.