Retailers have been creating experiences for shoppers for hundreds of years. Those have evolved based on customer needs, technology, and now a pandemic. Experience by Design is peering into the question of retail design adaptation. Host Bryan Meszaros welcomed industry veteran Cindi Cato, VP of Global Retail for CallisonRTKL. Cato has spent over 30 years with the architecture, planning, and design firm, creating successful retail experiences.