How well do you trust your skincare products? 

In today’s modern age, where you can easily buy almost everything off the shelf, it’s easy to look past what’s inside the lotion or makeup you’re wearing.

But today’s guest has challenged that and was able to launch a thriving and unique skincare company that promotes wellness, self-care, environmental sustainability, and better consumer values.

Today, we’re fortunate enough to be joined by no other than the founder and CEO of Beaute Nouveau (and my advisor), Lacey Haegen.

Lacey founded Beaute Nouveau after years of working in the mainstream luxury cosmetics industry. She then realized that the industry was outdated and stuck on profit over people.

And so, she launched Beaute Nouveau to create a full line of clean outer beauty products that not only meet the demands of today’s modern women but also elevate inner wellness through its petroleum-free and natural botanical ingredients.

In this episode, Lacey and I talk about the core values behind Beaute Nouveau, what to look for when buying off-the-shelf products, the unrealistic expectations of consumers, her biggest life lessons being a CEO and more!

Let’s jump in!

Key Takeaways:

Introduction (00:00)

Meet Lacey Haegen and her works at Beaute Nouveau (00:51)

The story behind Beaute Nouveau’s core values (03:13)

The big why that launched Beaute Nouveau (05:05)

What to look for when buying beauty products from big brands (11:55)

Changing our unrealistic expectations as consumers (15:02)

Lacey’s biggest life lesson being a CEO (23:24)

What’s keeping Lacey busy (29:07)

Redefining customer’s buying journey (31:37)

Episode wrap-up (37:05)

Additional Resources:

Connect with Fran on LinkedIn: Connect with Fran

Follow our LinkedIn page: Aerobodies

Learn more about WellTeamCulture here: Create a cohesive-healthy work culture 

Visit our website here: Aerobodies

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Follow Lacey Haegen’s works on Instagram: Beaute Nouveau

Check Beaute Nouveau for more: Beaute Nouveau

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The Optimized Workplace is a podcast with the goal of providing new and unique ways for you to help your organization thrive while providing an exceptional experience for your employees and nourishing their well-being.

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