Arifa Parkar is a dynamic business leader, mentor, and advocate for entrepreneurship with over three decades of impact across Africa, India, and Europe. With academic foundations in Economics, Law, Marketing, and fluency in multiple languages, she has empowered youth, women, and SMMEs through leadership roles in government, the Cape Chamber of Commerce, and as CEO of WECBOF. Founder of AASHA Investment Solutions, she specializes in business funding, cooperative development, and enterprise training.