Hello, hello! 

From a software engineer to the founder of a compostable packaging company, the story of Rich Cohen, our guest for this episode is the stuff of biopics! An environmentalist and problem solver at core, Rich was traveling on his sabbatical when he realised that plastic had reached even the most remote corners of the world. This is what led to him founding Elevate Packaging as a solution to this pervasive problem.

His unique perspective of looking at things on a macro circular level is what makes him stand apart. Not only did his company make compostable packaging covering pretty much all the components from labels to tableware to gloves, but they also went on to partner up with Compost Stewardship Institute. This is to ensure their products end up in compost bins - where they belong - through their EPR takeback program.

So tune in to hear about how he aims to eliminate a billion pounds of plastic annually and why he thinks the best thing for the planet would be for companies like his to go out of business! 

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