In this episode of Hiring on All Cylinders, host Matt Staney sits down with Samantha Perlman, Head of People at OneSignal, for a powerful conversation on how Talent Acquisition can — and must — operate as a strategic business driver.

From her early days scaling teams at Airbnb and Fastly to now leading both TA and People strategy at OneSignal, Samantha shares what it takes to build a strong talent foundation that unlocks long-term growth. Together, they explore:

• How the definition of “strategic TA” has evolved from 2023 to 2025

• Why investing in foundational systems is essential for scale

• How AI is reshaping TA tech — and what smart adoption really looks like

• The leadership mindsets and capabilities TA leaders need today

• What’s next for the future of Talent Acquisition

Whether you’re a talent leader, people ops pro, or simply curious about the evolving role of TA in business success, this episode delivers actionable insight and bold ideas from someone who’s helping redefine the field.

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