An assumption that management often has about SDRs is that the role is simply filled by junior sales reps. Not so — not if it’s done right!

Today we are joined by Nissim Yves Ohayon, Director, Global Business Development at OCTOPAI, to talk about elevating the SDR role to its proper function.

Join us as we discuss:

- Management’s assumptions about SDRs

- What SDRs actually do for sales reps

- Peer to peer learning strategies

- Helping SDRs develop a career progression

Check out these resources we mentioned during the podcast:

• Fanatical Prospecting by Jeb Blount

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.