Giant Stories

Elevating the Stories of Black Creators — with Justin Adu

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In this episode, Justin sits down with John Kiker, president of Medium Giant, to share:

  • The impact of a people-first approach and how it can bring underrepresented stories to life
  • Why having diverse voices across every storytelling platform is important
  • The elements that make for an attention-grabbing, authentic brand story
  • Why outside-the-box thinking and taking risks is worth it
  • How agency collaboration — in and out of the office — is a game changer

    • Learn more about your ad choices. Visit podcastchoices.com/adchoices

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    Giant StoriesBy Medium Giant