On Her Mark

Elevating Women's Hoops with Moolah Kicks


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Ladies, it's your turn to take charge on the court! Natalie White founded Moolah Kicks in 2021 to make the first-ever women's basketball shoe. The brand has grown immensely but at the core is still this: a basketball brand for women and girls by women and girls. With all of this growth and work, Natalie was recently named to the Forbes "30 Under 30" list. Today we dive in to:

  • New position-specific shoes; Moolah now has a shoe for every position & kids
  • The mission of the brand & how a focused approach is beneficial for all female ballers
  • Value of NIL (name, image, likeness) for college athletes
  • Importance of representation and support at all levels of play
  • Lessons in entrepreneurship


Follow along with Moolah Kicks: @moolahkicks

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Follow along with all On Her Mark content with Hannah on social: @_hannah.donnelly

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NBC SPORTS BOSTON: @nbcsboston

WATCH episodes: NBC Sports Boston Youtube: On Her Mark Playlist


Follow along with Hannah on social: @_hannah.donnelly

To watch the episodes: NBC Sports Boston YouTube


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On Her MarkBy NBC Sports Boston