Do you want to launch products with remarkable results on all eCommerce platforms? In this episode, Andrew Morgans, a thought leader in the Amazon Branding space delves into his passion for branding done right for Amazon sellers. He also touches on what are the micro-steps you could do to enhance your branding if you're an Amazon seller. Andrew breaks down relevant tips of what you should consider when doing a listing and what it can do for your conversation rates. Tune in and learn the importance of branding and the micro and macro steps of a proper branding strategy. Listen and enjoy!

Andrew is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million.

[00:01 - 09:10] Thinking Like the Brand

• Andrew's background and work
• • His 11 years of experience in the Amazon space
  • Being an eCommerce manager
  • • Discovering the internal challenges that brands are having
• Where the Marknology™ name comes from
• Branding and Marketing on the eCommerce channels

[09:11 - 29:56] Knowing the Rules to Play the Game the Best Way

• How Andrew describes the opportunity of eCommerce
• What branding really means
• • It evokes emotion and specifically gets customers to trust the company
• Andrew's outlook on good branding vs bad branding on Amazon
• The difference between demand generation vs demand capture
• • Know your skills as a marketer
  • • Check who's the person working on the project to see if it's a fit

[29:57 - 48:14] You Can't Brand Yourself Overnight

• What makes an FBA seller different from an agency
• You have to play a long game to build a brand that people know and trust
• • The only thing that can really create a brand is consistency over time

• I want my reputation to remain intact

• Andrew's advice on how to reevaluate where people are with branding
• • Look at your competition, products, and listings
• How to build a strong culture within your company

[48:15 - 52:22] Closing Segment

• Andrew on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"I want to sell by creating something that will last a long time and that has a good reputation." - Andrew Morgans

"I think anyone building a business where people rely on that business, being short-sighted could be the difference in making it or not." - Andrew Morgans

Connect with Andrew

Website: https://www.marknology.com/

Marknology(LinkedIn)

Andre Morgans(LinkedIn, Instagram)

Visit Let's Talk Exits and drop your questions and comments at https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

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