As design professionals with lengthy training and certifications, it's easy to fall into a pattern of industry jargon, buzzwords and existential conversation.  Marketing your firm ONLINE, however, leaves no room (or time!) for that...  In trying to "hook" new design clients as an architect or landscape architect, we've got to keep it short and sweet!

In this episode, we'll talk about how to say what you do (and who you help) in the brief few seconds you have to capture your potential clients' attention online...