The elevator pitch, the elevator pitch. This is a, um, staple. It should be, it should be a staple for every sales person, business owner, anyone that has a service or a product to pitch the elevator pitch came around, uh, that terminology in the fifties, I believe basically had the time that you got on the elevator until you or the person in the elevator reached their destination for you to pitch what it is you do. So an elevator pitch by design is quick. It should be quick. It should be very impactful as well as leave them wanting more or asking for more. A lot of times you'll ask somebody, so what's your elevator pitch and you got this long drawn out idea or thought process that they're on. And it doesn't really do a whole lot. It doesn't persuade someone to make a decision and that's really what an elevator pitch should do. So an elevator pitch number one should be something that is at the top of your tongue. When someone asks you, what do you do? You should be able to tell them pretty quickly what it is you do, who you help and how you help them. That's really what it should be about. So for instance, um, my name is Gary Geiman. I own dominate partners. We are a digital marketing service that helps home service businesses, pressure, washing carpet, cleaning, junk removal, HPAC, plumbing, et cetera, et cetera. Those types of businesses be found on Google, right? That's the core of our elevator pitch, who I am, what we do, who we help, um, and really how we help them. And I think a good elevator pitch can also then provide follow-up. Are you being found on Google would be a good follow-up or do you get business from Google maps? Do you utilize Google ads in your business? Those are good follow-up questions in that elevator pitch, but the elevator pitch is critical in making sure that you can discuss with someone who asked, what do you do? And if you have an elevator pitch, it needs to be number one, consistent. It needs to be concise and it needs deliver the information in a way that helps whoever you're delivering it to make a determination that if you and or the services you provide or something that they need. So my suggestion is to sit down and write this out. You're going to go through a bunch of different versions of what will ultimately become your elevator pitch. Then once you have an elevator pitch that you're comfortable with go to the mirror practice in that mirror, pitch the mirror. So you can get comfortable telling people what it is you do in a clear and concise way, and a consistent way with an elevator pitch. So work on your elevator pitch, drafts, get to something that you're comfortable with and go pitch it in the mirror and learn that thing, memorize that thing. So you can get out and push that elevator pitch and DMN8 the Day!       Thanks for listening to DMN8 The Day.  If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.   You can also check out Gary via social media.   Facebook  Linkedin  YouTube  Instagram