Jace welcomes sisters Chanda Bell and Krista Pitts, co-creators, along with their mother, Carol Aebersold, of Elf on the Shelf. They share how their family tradition became a global phenomenon, their unforgettable experience bringing the Elf to San Diego Comic-Con, and how fans everywhere have embraced the magic.

We also dive into exciting new projects in the Santa-verse: 🎄 Nicholas the Noble – the first-ever Elf on the Shelf novel, telling the origin story of Santa Claus (available Sept. 16). 🎮 The very first Elf on the Shelf video game, created with Outright Games, bringing the North Pole to life for families year-round.

Whether you grew up with the Elf or are just discovering the tradition, this interview is all about fandom, family, and creating joyful holiday memories.