In this episode, I talk with Anna about her biggest challenge: finding leads for her service helping SaaS companies fix their crucial first five minutes of user experience.

Anna felt trapped by productivity culture, forcing herself to be consistent when she naturally works in intense creative bursts followed by rest periods - like a lion.

We explored how she could embrace her natural work rhythm instead of fighting it, turn her love of introspection into authentic marketing, and find high-value clients during her creative spikes rather than grinding for leads every month.

But then Anna realized something that changed everything about how she saw herself and her work...

(The episode title is a nod to Robert A. Heinlein’s “specialization is for insects” quote)

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