Eli Weiss is the VP of Retention Advocacy at Yotpo. Prior to this role, he held numerous positions across CX & Retention at leading DTC and retail brands, such as Jones Road Beauty and OLIPOP.

In this episode, we discuss:

• The crucial role of customer education across the buyer journey
• Early experiences in the world of eCommerce as a generalist
• How OLIPOP's culture early on was pivotal to its success
• Balancing brand building with measuring marketing return
• Creating legendary experiences for customers
• The importance of customer conversations and how to have them
• His move to Yotpo and work building the future of CX & retention
• And much more!

Connect with Eli on Twitter and LinkedIn
Check out his Newsletter on CX & Retention

The eCommerce Innovators podcast is brought to you by Alia.

Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.

Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.

Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.