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The PAD Framework transforms salon communication by eliminating anxiety and building confidence in teams and with clients. We break down how Presence, Acknowledgement, and Duplication create powerful connections that lead to better retention of both staff and clients.

• Anxiety literally means "to choke" and can rob your team of presence, confidence, and connection ability
• The PAD Framework (Presence, Acknowledgement, Duplication) transforms communication and eliminates anxiety
• Presence requires getting out of your head, making eye contact, and being fully in the moment with people
• Acknowledgement is neutral – it doesn't mean agreement, just confirmation that you received the communication
• Duplication means repeating back exactly what someone said without adding or subtracting from it
• Clients don't leave salons because of technical skills but because they feel unseen, unheard, or unsupported
• The same principle applies to stylists – they leave when they don't feel valued by leadership
• Training in communication frameworks should come before technical training for new talent
• When anxiety is eliminated, confidence radiates and creates exceptional client experiences

Text the word "pro" to 469-283-5590 to learn more about our Million Dollar Beauty Pro program that teaches salon teams these frameworks and more.

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