3 Keys from this episode...

Kickbox will determine whether or not an email address is deliverable and works with most major Email service providers

The biggest myth to real-time verification is it's going to slow down the process

Rich data is available to all businesses today - no matter the size - to help them make data-driven decisions

Click to tweet: How to Kickbox your Data See: http://www.dougmorneau.com/podcasts/9/ 

Doug:  Super excited and stoked to be back today. I've got Jack Wrigley joining me as our guest today. Jack is from Kickbox. He is the Vice President of Business Development, Revenue, and Growth. He is focused on building value at early stage companies and new product categories. He identifies relationships and strategic partners that are key to achieving high growth of value and revenue and I think those are things that all of our listeners are interested in, so welcome to the show today.

Jack Wrigley:  Hey, thanks for having me, Doug. It's great to be here.

Doug:  So, talking a little bit before we got connected here online. You're talking about being an entrepreneur, so is there anything that I missed in your bio, in your background, that you'd like to share with our listeners today?

Jack Wrigley:  I don't think so. I think that pretty much sums it up. I currently, obviously, am in email verification of the email industry, but I've been through a lot of different start-ups and a lot of different opportunities and they're all very beneficial and meaningful in their own way. It's all good.

Doug:  In terms of email verification and what you guys do at Kickbox, do you want to share just a little bit of what that means to listeners who might not be familiar with the technology and the process that you guys use and what you do?

Jack Wrigley:  Yeah, absolutely. From an email verification perspective, our technology will determine whether or not an email address is deliverable and that's really important for marketers that are sending marketing campaigns, whether it's a newsletter or maybe it's during the heavy holiday sending period where they're trying to sell items to their customers.

Our technology will analyze an email list and verify all of those emails and tell you which ones are deliverable and specifically tell you which ones are not deliverable and ultimately, that allows you as a marketer to pull out the non-deliverable emails, and doing that will save you money, 'cause you're not sending to something that doesn't exist, but by doing that it will also improve your overall email statistics; your open rates, your click-throughs, all of that good stuff. It's really an important step of the process and it's a product that we've been offering now for about two and a half, almost three years, and a lot of people use it around the world.

Doug:  You mentioned that determines the existing list you've got, so I've got a database in whatever CRM I'm using, so I can export that, you guys can clean it and return deliverables. What about, you mentioned APIs, so I'm assuming that you've got the ability to do this in real time as well?

Jack Wrigley:  Yeah, so that's actually really part of our process. I'll just give you the quick workflow. Typically, people will come to us because they have been potentially stopped from sending by their ESP. Their ESP will direct them over to Kickbox to have us take a look at their list and verify it, at which point then that customer goes back to the ESP and is usually cleared to start sending at that point.

What we offer in that kind of scenario is not only the initial verification of a legacy email database but then we also offer our real-time API to those customers and that allows them to just take a very short snippet of code, embed it wherever they are collecting an email address...