How many times have you picked up a book and thought, "It must have taken a lot of work to produce this." My guess is... never. Books are ubiquitous and, honestly, essentially taken for granted. But every book is the result of an extensive creative process, from idea to finished product, that brings together many skilled individuals. Our guest today, Elisa Gibson, is the Creative Director for National Geographic Books, and she explains how this process results in the detailed, informative, and visually stunning books we've come to know and appreciate from NatGeo.