Sign up to save your podcasts
Or
Share Elise Whang: Making Customer Acquisition an Easy Sell
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Elise Whang: Making Customer Acquisition an Easy Sell
In this episode of Bootstrapped, we interview Elise Whang, CEO and Co-Founder of SNOBSWAP. As an avid consignment shopper, Elise got the idea for SNOBSWAP while working late hours as an attorney unable to access second-hand finds online. With brick & mortar only consignment stores losing approximately 30% of their potential revenue, Elise found an 'in' to this traditionally winner-take-all market. Supply-side customer acquisition was as straightforward as googling "best consignment stores in LA" then pitching their idea to a select target list. Now 5 years after their launch, SNOBSWAP is turning down about 50% of the stores that apply to be on their site.
View all episodes
By The Dingman Center for Entrepreneurship at the Robert H. Smith School of BuIn this episode of Bootstrapped, we interview Elise Whang, CEO and Co-Founder of SNOBSWAP. As an avid consignment shopper, Elise got the idea for SNOBSWAP while working late hours as an attorney unable to access second-hand finds online. With brick & mortar only consignment stores losing approximately 30% of their potential revenue, Elise found an 'in' to this traditionally winner-take-all market. Supply-side customer acquisition was as straightforward as googling "best consignment stores in LA" then pitching their idea to a select target list. Now 5 years after their launch, SNOBSWAP is turning down about 50% of the stores that apply to be on their site.