Have you ever wondered why some e-commerce businesses skyrocket while others plateau? The answer lies in the metrics they prioritise and how they execute their strategies, especially during high-stake periods like Black Friday. Ryan Martin sat down with Nathan Perdriau, co-founder of BlueSense Digital, who has plenty of insights to share after years of navigating the choppy waters of digital marketing and e-commerce.Our conversation starts with an insightful look at the importance of focusing...