Melanie O'Connor, Head of Marketing at BDO Ireland, speaks with Host Simon Hodgkins about her journey from elite swimming to strategic marketing leadership. Melanie brings a refreshing perspective to marketing, emphasizing the importance of adaptability, strategic thinking, and challenging the status quo.

00:00 - Melanie O’Connor - VistaTalks Ep 173

01:42 - Melanie’s approach to marketing: no one-size-fits-all

05:51 - Recognition as one of Ireland’s Top 100 CMOs

07:25 - The importance of brand and digital transformation

10:37 - Doubling brand awareness using paid social

14:24 - Aligning business strategy with marketing culture

19:55 - Balancing creativity and data in marketing

28:20 - Melanie’s journey from elite swimming to marketing leadership

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