The Sill is the first “digitally native” houseplant brand and they’re on a mission to connect people with beautiful plants. Eliza Blank was, in her words, a typical young professional living in a small New York apartment, desperate to make it feel like home.

Going from a communications degree and working in brand strategy on both the agency and client side for Living Proof, to choosing a path in plants was certainly unconventional!

Eliza reveals the importance of resilience on her entrepreneurial journey in a niche she didn’t know a lot about at first, how she navigated early challenges without any funding, and the benefits and downsides to working with a co-founder. You’ll love the raw honesty shared in this conversation!

The Sill

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