Elizabeth Chabe (MBA, MS) is a bestselling author, entrepreneur, and recognized strategic marketing consultant for science, engineering, and technology organizations. Her work has been featured in The New York Times, Popular Science, Entrepreneur, CNBC, Composites World, and 360Dx, among others. As the founder and CEO of High Touch Group, Elizabeth oversees a team that develops marketing and PR strategies for advanced science, engineering, and technology organizations. Through High Touch Group’s holistic, comprehensive marketing services, clients generate more leads, drive revenue, and elevate their brands into the global B2B space. Her work as a strategic consultant has been instrumental to biotechnology, energy, advanced materials, advanced manufacturing, and robotics and automation companies. Her bestselling book, “The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success,” is available on Amazon and from your favorite book retailers.

In this episode, we chat about:

:: her background and development of interest and passion in science and marketing

:: the obstacles scientists and clinicians face when bringing their innovations forward

:: why clinicians are often best positioned to meet the needs in the market

:: the meaning behind her book title

:: which product and service innovations she focuses her work on

:: why storytelling is important and impactful in scientific marketing

:: which social media platforms clinicians should focus on

:: her philosophy on being vulnerable online

You can find Elizabeth online at:

https://elizabethchabe.com/

https://hightouchgroup.com/

https://www.amazon.com/Giants-Ladder-Professionals-Blueprint-Marketing/dp/1642256021

You can email her team at [email protected]

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To work with me, you can visit https://www.peaceadvocacygroup.com

To purchase my book, Patient, Empower Thyself!, go to https://www.simonandschuster.com/books/Patient-Empower-Thyself!/Claudia-Cometa/9781954676893