Liz has nearly two decades of experience helping companies in healthcare, and emerging tech including bitcoin and drones, navigating highly regulated markets. As Regional President of Florida, she leads all of the Company’s business development, marketing, and operations in Florida. Before being named Regional President of Florida, Liz was the Company's Director of Operations in California.

Liz has been working in cannabis since 2013 helping domestic and international companies with licensing and government affairs, operations and B2B strategies. Her clients included cannabis technology firms Eaze, Lifted, and Wayv and cultivation and manufacturing MSOs in California, New York and Canada. Prior to joining Parallel she served on the board of Golden State Sciences and continues to serve on the board of Tikkun Rising.