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Elizabeth Donat's Shocking Press and PR Strategies Revealed!
In this episode of Glow Boss Beauty Pro's, host Jen chats with Elizabeth Donat, a 20-year New York licensed aesthetician, spa consultant, 50x published beauty pro, and regular contributor to Skin Inc. Magazine. Elizabeth shares how she went from an unknown esthetician working part-time in a medspa to being featured in top outlets like Redbook, MindBodyGreen, NewBeauty, NBC, and even helping students land Vogue—all without hiring a publicist.
By the end of this episode, you will learn about:
- How to become your own publicist as a beauty, wellness, or spa pro
- What makes you an “expert” in journalists’ eyes (even if you’re newer)
- How to use HARO and similar platforms to find press opportunities.
- How to safely use ChatGPT for PR (brainstorming, not copy‑pasting)
- Two key paths to press: getting quoted vs. writing full articles—and how both build trust and bookings.
Watch Elizabeth’s free press training and grab your discount code for her on-demand course, “The Press & PR Mastermind On Demand,” at elizabethdonat.com under For Beauty & Spa Professionals.
Connect with Elizabeth on Instagram at @elizabethmdonat and let her know you listened to this episode.
Reach out to Jen on her website at www.jennifergoffxo.com
Follow Jen on Instagram at https://www.instagram.com/jennifergoffxo/
Drop her an email at [email protected]
and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro
If you loved this conversation, subscribe, rate, and review Glow Boss Beauty Pro's, and share this episode with a fellow beauty, wellness, or spa pro who deserves to be seen in the press.
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By Jennifer GoffIn this episode of Glow Boss Beauty Pro's, host Jen chats with Elizabeth Donat, a 20-year New York licensed aesthetician, spa consultant, 50x published beauty pro, and regular contributor to Skin Inc. Magazine. Elizabeth shares how she went from an unknown esthetician working part-time in a medspa to being featured in top outlets like Redbook, MindBodyGreen, NewBeauty, NBC, and even helping students land Vogue—all without hiring a publicist.
By the end of this episode, you will learn about:
- How to become your own publicist as a beauty, wellness, or spa pro
- What makes you an “expert” in journalists’ eyes (even if you’re newer)
- How to use HARO and similar platforms to find press opportunities.
- How to safely use ChatGPT for PR (brainstorming, not copy‑pasting)
- Two key paths to press: getting quoted vs. writing full articles—and how both build trust and bookings.
Watch Elizabeth’s free press training and grab your discount code for her on-demand course, “The Press & PR Mastermind On Demand,” at elizabethdonat.com under For Beauty & Spa Professionals.
Connect with Elizabeth on Instagram at @elizabethmdonat and let her know you listened to this episode.
Reach out to Jen on her website at www.jennifergoffxo.com
Follow Jen on Instagram at https://www.instagram.com/jennifergoffxo/
Drop her an email at [email protected]
and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro
If you loved this conversation, subscribe, rate, and review Glow Boss Beauty Pro's, and share this episode with a fellow beauty, wellness, or spa pro who deserves to be seen in the press.