Elizabeth Hidalgo is the creator and host of the Word by LoLo podcast. Her straight-to-the-point tagline is “Sometimes you just want to be heard, with no interruptions.” Elizabeth helps clients build a powerful brand with Rise Digital Marketing Agency.

While branding is the process of finding out who you are, your “gut feeling,” says Elizabeth. What is the platform and personality that you’re promoting? What makes you different from other real estate agents? You could stand out with personality, connections, skill set, or knowledge of an area. Find out what you stand out with when others use your services, and make that your niche. Now, you have your brand!