“I did everything you’re not supposed to do in finance to open my first studio.”

For Redbird Fitness founder/CEO Elizabeth Roberts, it all started with a pair of “sticky socks” in 2015. Now operating a dozen Pure Barre locations in Massachusetts and Connecticut (scaling from 1 to 5 in her first 5 years), she’s the fitness brand’s top ‘Zee — AND a highly respected voice at the highest levels of corporate.

Liz’s journey to scale — and the actionable lessons she’s learned — is the centerpiece of this conversation with Ab and Vini. Learn how she found hot expansion opportunities when new territories were unavailable. Hear about the moment when her franchisee model changed from “business” to “investment.” And listen to her powerful observations on how radical transparency on the part of ‘Zees can transform an entire brand.