Hosts: Michele Cook & Janis Francis
Guest: Ella Williams, Posh Teatime Co

Section 1: Introduction

• Introducing Ella Williams: Guest is an entrepreneur and founder of "Posh Teatime Co."
• Background: Talked about her personal and business journey.

Section 2: Business Acumen

• Launching Posh Tea Time Co.: Ella shares her experiences and challenges in setting up her brand.
• Inspiration: The significance of tea in her culture and family.
• Business Expansion: Future plans about product development and expanding to a physical store.

Section 3: Goal Setting & Advice

• Goal Setting Process: Ella starts in January and plans quarterly, then breaks down tasks into achievable goals with target dates.
• Advice to Entrepreneurs:
• Understand and prioritize branding.
• Begin social media promotion before launching the business.
• Recognize and engage with the target market.
• Guiding Mantras: "Don't be poor," "Don't stop," and "It's too late to turn back now."
• Networking: Mentioned the significance of attending different networking events, highlighting Columbus, Pickerington, and Westerville Chambers.
• Relaxation: Discussed the importance of self-care, vacations, and pampering.
• Drink of Choice: Ella prefers mocktails, especially those with pineapple or mint.

Section 4: Closing & Contact Information

• Finding Ella: Shared contact details:
• Website: Posh Teatime Co.
• Social Media: Instagram and Facebook under "Posh Teatime Co."
• Email: [email protected]
• Appreciation: Both hosts and guest expressed gratitude for the engaging discussion.
• Closing Remarks: A call for potential guests to feature in upcoming episodes.
• Goodbye: A cheerful sign-off wishing listeners a great day.

Overall, the podcast episode provided insights into Ella's business journey, her strategies, and the importance of branding, networking, and self-care in entrepreneurship.

Ella Williams Top 4 Takeaways

Top Takeaways from the Podcast with Ella of 'Posh Tea Time Co.' on Cosmos and Commerce:

1. Goal-Setting Process: 
   • Plan yearly goals broken down by quarter.
   • Visualize using tools like whiteboards.
   • Translate big goals into bite-sized tasks with target dates.
2. Branding Advice for Entrepreneurs: 
   • Understand and establish your brand before launching the business.
   • Start social media early to gauge interest and secure brand names.
   • Know your target market and communicate directly with them.
3. Motivation and Mindset: 
   • Stay committed and remember why you started.
   • Mantras like "Don't be poor," "Don't stop," and "It's too late to turn back now" can be powerful motivators.
   • Mental fortitude is essential; consider practices like prayer or meditation.
   • Seek out a supportive community of entrepreneurs for emotional and practical support.
4. Networking and Community: 
   • Engage in various events, even outside your immediate industry, to find unexpected connections.
   • Chambers like Columbus, Pickerington, and Westerville are beneficial for networking.
   • The value of diversity in networking events; sometimes the best contacts come from unexpected places.

Links

https://cosmosandcommerce.com
https://www.facebook.com/cosmosandcommercepodcast