Elle Ferguson, founder of beauty brand ELLE EFFECT, shares how she implemented systems and processes during COVID that have fully streamlined her business operations, the crucial mistake she made that cost her almost 20,000 bottles of product, and why she’s seeking external investment to fund her next wave of growth. 

You’ll learn: 

• Why Elle reviews her numbers weekly, and how this informs her decision making 
• Why she’s separated the Elle Effect and Elle Ferguson businesses and brands
• The 3 secret ingredients she uses to create a killer campaign 
• Why she postponed a set of product launches multiple times 
• How she manages to continuously create new, exciting and inspiring content at scale 

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