Leading With Vulnerability

Elle Rueger sent socks to soldiers. Inspiring her to start a business, a sock business.


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In 2010 I sent socks in care packages to a friend deployed to Afghanistan - and that set off a chain of events that I never could have imagined! The socks were a hit, and the idea of SOLEDIER SOCKS was born. An entrepreneurial spirit, patriotic heart, and desire to give back were the perfect recipe to take that leap of faith and start my own company!  Now, we create the most comfortable & durable socks possible, supporting our U.S. Military community with every purchase - making sure dealing with a blister is the last thing a deployed service member should be worrying about!

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