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Ellen Rohr is the President and Franchise Operations Manager of ZOOM DRAIN. As a home services business makeover expert, she also offers consulting and often contributes to publications like Wells Fargo and HGTV magazines.
Ellen is passionate about giving small business owners a clear structure and plan to reach their goals. With these tools, their dreams of long-term success and making more money are much more attainable.
Learning From ExperienceEllen shares how her experience in many job industries and positions shaped her perspective and approach to business. Eventually, she joined forces with her husband, a plumber, to build ZOOM DRAIN. But they soon found themselves in debt.
That’s when she read an article about profit by businessman Frank Blount that struck a chord with her. She wrote him to tell him why his ideas were wrong, using her failing company as an example. He followed up to her letter with a phone call and some straightforward advice, and from that moment, the trajectory of her business changed.
Shattering Home Services Business MythsEllen’s journey to building a successful home services business required dismantling several myths she had been led to believe.
Myth #1: If you do what you love, the money will follow.
Ellen says that while it is great to do what you love, the money is never guaranteed. You need a budget and a plan.
Myth #2: Principles and profit don’t mesh.
Ellen says that money actually reveals your character. Use your profit to help others and do good.
Myth #3: Business is hard.
Ellen says that business is a matter of small, doable steps.
Often, the process of dismantling these myths and building a business that is profitable happens in three stages:
One of the huge shifts that Ellen had to make was letting go of comparison. She had been basing her pricing off of her competitors’ pricing, instead of based off of ZOOM DRAIN’s unique costs. Frank’s advice and approach helped her shift her mindset from comparison to value.
Ellen shares what a value-focused business plan looks like:
“A budget helps you set goals and a justifiable selling price.”
Assemble the Bean TeamEllen emphasizes the importance of understanding your business’s numbers. Do not outsource that responsibility until you have a good grasp on it yourself. She shares that at a recent panel discussion, she heard the advice that your business should always “be audit ready.” To start cleaning up your books, Ellen recommends:
“They’ll play if you let them play. They’re going to help solve all your problems if you bring them into the game.”
More Money More FreedomEllen emphasizes that turning a profit, even if it’s just 20% more, will help your business in important ways, like: giving your employees healthcare, providing money back for your customers if you make a mistake, and reaching a KFP.
Most importantly, she emphasizes that it’s easier than you think.
For more information, visit ZOOM DRAIN and Ellen Rohr.
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Ellen Rohr is the President and Franchise Operations Manager of ZOOM DRAIN. As a home services business makeover expert, she also offers consulting and often contributes to publications like Wells Fargo and HGTV magazines.
Ellen is passionate about giving small business owners a clear structure and plan to reach their goals. With these tools, their dreams of long-term success and making more money are much more attainable.
Learning From ExperienceEllen shares how her experience in many job industries and positions shaped her perspective and approach to business. Eventually, she joined forces with her husband, a plumber, to build ZOOM DRAIN. But they soon found themselves in debt.
That’s when she read an article about profit by businessman Frank Blount that struck a chord with her. She wrote him to tell him why his ideas were wrong, using her failing company as an example. He followed up to her letter with a phone call and some straightforward advice, and from that moment, the trajectory of her business changed.
Shattering Home Services Business MythsEllen’s journey to building a successful home services business required dismantling several myths she had been led to believe.
Myth #1: If you do what you love, the money will follow.
Ellen says that while it is great to do what you love, the money is never guaranteed. You need a budget and a plan.
Myth #2: Principles and profit don’t mesh.
Ellen says that money actually reveals your character. Use your profit to help others and do good.
Myth #3: Business is hard.
Ellen says that business is a matter of small, doable steps.
Often, the process of dismantling these myths and building a business that is profitable happens in three stages:
One of the huge shifts that Ellen had to make was letting go of comparison. She had been basing her pricing off of her competitors’ pricing, instead of based off of ZOOM DRAIN’s unique costs. Frank’s advice and approach helped her shift her mindset from comparison to value.
Ellen shares what a value-focused business plan looks like:
“A budget helps you set goals and a justifiable selling price.”
Assemble the Bean TeamEllen emphasizes the importance of understanding your business’s numbers. Do not outsource that responsibility until you have a good grasp on it yourself. She shares that at a recent panel discussion, she heard the advice that your business should always “be audit ready.” To start cleaning up your books, Ellen recommends:
“They’ll play if you let them play. They’re going to help solve all your problems if you bring them into the game.”
More Money More FreedomEllen emphasizes that turning a profit, even if it’s just 20% more, will help your business in important ways, like: giving your employees healthcare, providing money back for your customers if you make a mistake, and reaching a KFP.
Most importantly, she emphasizes that it’s easier than you think.
For more information, visit ZOOM DRAIN and Ellen Rohr.