Ellen Chisa is the founding investor of Boldstart, she's also the CEO and co-founder of Dark, a programming language coupled with its editor is an infrastructure that raised 5.5 billion in capital. Ellen gives her views on what brand management is and the evolution of the product manager. If like many e-commerce business owners, you want to know how to let more people know about your e-commerce business and how to work out the life cycle of your products this episode is a must.

“It’s really important to test things out first and make sure your product lives up to your brand” - Ellen

Timestamps:

1.37 - What is Brand Management?

3.44 - The relationship between brand management and marketing funnels

6.14 - How can I let more people know about my e-commerce business?

11.40 - Is brand management taught within product management?

12.46 - The evolution of the product manager

16.27 - The difference between branding physical, software and information products

18.03 - What is the product life cycle?

Connect with Ellen Chisa

• Twitter - https://twitter.com/ellenchisa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

• Website link - https://www.ellenchisa.com

• LinkedIn - https://www.linkedin.com/in/ellenchisa/

Connect with Aero Wong:

Personal website: http://aerowong.com/

Instagram: @aerowong

Twitter: @aerowong

LinkedIn: @aerowong

Facebook: @aerowongfb

Clubhouse: @aerowong