Meet Ellen Siminoff, famous for creating Efficient Frontier, one of the largest independent search agencies in the world. She's now on to her next start up, Shmoop, a free online homework and writing helper for high school and college students. Hear Ellen talk about growing a company from a team of eight to over two hundred employees in a few short years.Get her uber-perspective on the state of the SEM industry from when she started eFrontier to now when she's more removed from the day to day and operating as Chairman of the company.

Benefit from Ellen's advice on how to get acquired if you are a facile start up interested in being bought by a larger, corporate entity. This is excellent counsel from one of Yahoo!'s original founding executives who ran both business development and corporate development in the initial go-go years of the web. And then gain some deep exposure to Ellen's perspective on what it takes to be a truly excellent board of directors or board of advisors member. Ellen "shmoops" or "moves things forward" in this fast-paced, advice-packed episode from a very impressive, savvy business executive.