Ellevest’s Gender-Aware Investing Platform

After conquering the male-dominated boardrooms of Wall Street, Sallie Krawcheck turned her attention to an underserved market worth at least $7 billion: women. But how do you transform a customer experience largely geared toward men, in a complex industry like investment banking?

Sallie reveals how she created a uniquely gender-aware digital platform called Ellevest while Arielle O'Shea at NerdWallet describes its impact on the traditional banking industry.