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In this episode of Anxiously Ambitious, I’m joined by Ellie Steinbrink — Expert Stylist, Personal Brand Coach & Speaker, and the founder of Style Decoded.

Ellie spent over 20 years in marketing and branding before realizing she was on the wrong path. In the messy middle of burnout, part-time work, and even insomnia, she followed a nudge she couldn’t ignore: start posting one outfit a day on Instagram. That daily ritual awakened a new career, a new sense of confidence, and eventually became the foundation of her business helping women entrepreneurs align their inside with their outside.

We get into what it means to stop hiding behind your clothes, why self-trust is at the core of style, and how the way you get dressed in the morning changes more than your outfit — it changes your day.

In this episode, we explore:

• The moment Ellie heard the “voice” that told her to follow her passion for style
• Why giving yourself grace in the messy middle leads to breakthroughs
• The vulnerable truth about standing out vs. blending in as a personal brand
• The “closet effect”: how what you wear literally shifts your brain chemistry and daily outcomes
• Practical ways to clear the overwhelm and reconnect with clothes that make you feel like you
• Why style is less about shopping and more about asking: Who is the woman I’m becoming?

Guest Bio

Ellie Steinbrink is an Expert Stylist, Personal Brand Coach & Speaker. After two decades in marketing, she founded Style Decoded to help women entrepreneurs define and embody their authentic style. Blending psychology, branding, and fashion, she empowers women to stand out, simplify their closets, and feel magnetic in both business and life.

Connect with Ellie

Website: elliesteinbrink.com

Instagram: @style.decoded

LinkedIn: Ellie Steinbrink

Podcast: The Visibility Shift

✨ Freebie: The Style Mindset Reset

What’s holding you back from your next-level self? This free resource helps you uncover the hidden rules you’ve been following about style — and guides you to let go of what no longer serves you, so you can make an incredible and lasting style transformation.

Keywords

personal branding, women entrepreneurs, self-expression, authentic style, enclothed cognition, confidence, midlife empowerment, brand alignment, personal growth, less is more

If you loved this episode:

Share it with the friend who always says “I have nothing to wear” — and remind her it’s not about the clothes. It’s about becoming who she already is.

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