Elliot Alexander is the founder and director of Endemic World. Endemic World is a gallery space, an online and offline retailer of local and international art, and provider of a variety of artistic services to help local artists do more and be more. With a passion for business, creativity and the arts at the core, Elliot’s extensive experience has served Endemic World as a very inspiring, ever-growing and multifaceted art business. Amongst many things we talk about how routine and discipline can foster creativity, balancing between the creative and the business aspects, The importance on learning how to sell and market in the artistic industry, and maintaining vision and resilience through the challenges of running a business.