Building an audience of significant size in YouTube takes a lot of work. Ellis has been grafting at it since his release from acadamy football and has built a sponsored channel with over 75000 followers and growing, primarily through his football travel and groundhopping series Away Days but more recently through his documented unveiling of football shirts which he collects spending up to 1000 pounds at a time on mystery content.  Ellis gives us his thoughts on the game of football as well as the game that YouTube has become to ensure audience growth.  www.ko-fi.com/nonleaguenosh Tomorrows episode will be available from 12pm and is presented by James Bloomfield for Football Coaching 101, covering the start of Zavon Hines coaching career at West Ham's academy