When Elon Musk launched the first Tesla sports car in 2008, he didn't just set out to create a mass market for electric vehicles; Musk wanted to disrupt the entire auto industry by cutting out the dealership middleman and selling his cars directly to consumers.

Tesla's sales approach has resonated with customers who want a more interactive car buying experience. Holm, a realtor based in Austin, Texas is one of those Tesla converts. He spends a lot of time on the road driving clients in his Model S. He loves the fact that his vehicle doesn't need much maintenance and can be charged overnight in his garage.

But when Matt went to purchase his Tesla, he couldn't just walk into a store and buy one.

Produced by Alexis Garcia. Camera by Garcia, Mark McDaniel, and Meredith Bragg.