Most major companies spend millions on marketing their products. Not Elon Musk. Can you remember ever seeing an ad on TV for Tesla, Space X or the Boring Company? Neither can we. This is how Elon markets and how he builds buzz around his companies and their products. He saves millions in advertising dollars by using social media, utilizing his Twitter account to deliver headline like tweets that excite and inspire. There's no doubt he is one of the best CEO marketers in the world. Tesla generated 500,000 Model 3 orders without spending a single dollar on advertising. How many other companies can boast that kind of demand without a major marketing campaign?