Why is ELR (Effective Labor Rate) such an important topic everyday in Service Departments across the country? Well, ELR is how we make sure that we are holding gross and charging the correct value for our services, but more importantly that we aren’t just giving away our factory trained technicians time for cheap. Think of it this way, a doctor is always going to charge the same high rate for a visit (whether it’s insurance paying or you) and that wont change because doctors are an extremely valuable and very limited resource. And with less and less people choosing our industry for their career every year, service technicians are becoming an even more valuable resource than ever before. So why don’t we think of ourselves in the same way? Well in this episode, Coach J and The GMan go deep on the topic of ELR and price, and share their frustrations on the issue.