Elyse Kaye is the Founder and CEO of Bloom Bras – a line of patented activewear for the well-endowed woman.  After learning the health risks and looking at the untapped market size, she developed a patented, fully-customizable sports bra built with NASA, shipping and packaging experts, and a celebrity costume designer. The aim is to disrupt the $184.6 billion athletic wear industry. The average bra size has risen from a 34B to a 34DD in 20 years. Mainstream brands do not cater to the majority of the population. Bloom Bras is now the most body inclusive line on the market ranging from 28C - 56L. Bloom Bras has been featured on various media outlets including The Huffington Post, Women's Health, New York Post, and Forbes.