Interview by Elmo ChongEm Beihold joins the Sonical.ly Podcast to break down the mindset and craft behind Tales of a Failed Shapeshifter — and why honest music connects deeper than perfect music.This episode is a masterclass in relatable songwriting, emotional clarity, and creative psychology.🧠 What you’ll learn• How to turn overthinking into songwriting ideas• Why humor makes emotional songs hit harder• The difference between clever lyrics vs. honest lyrics• How “Hot Goblin” and vulnerable songs build fan connection• Why artists shouldn’t tie their self-worth to their art• How to write songs people feel seen by• Why imperfection creates better music than polish• The mental framework behind her creative process• How albums like Tales of a Failed Shapeshifter are conceptually built• The real reason relatable artists build stronger communitiesWhether you’re a songwriter, producer, or music fan — this conversation shows how authenticity outperforms perfection.0:00 — Intro + why Em matters right now1:30 — Growing up with music & first song at 73:30 — TikTok breakout & going viral5:45 — The aftermath: fame, writer’s block, burnout8:00 — Outpatient therapy & healing practices11:30 — Writing “Numb Little Bug” (process + versions)21:30 — “Brutus” lyric deep-dive (comparison & jealousy)23:20 — “Hot Goblin” (femininity, duality, fairy-tale language)26:50 — “Scared of the Dark” — bringing a 13-yr-old chorus back32:00 — Sonic choices, collaborators, piano through-line33:00 — Advice for songwriters + persistence40:45 — Album release + tour plugs