Brian talks about a tip on writing he learned from Gary Halbert's teachings.

https://www.youtube.com/watch?v=lIGxMdFrOsU

Transcription

Email and social media writing tip.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Got a real quick one for you today.

I'm kind of at a distance here. I'm out in Seaside Oregon, just visiting, I've never been up to the northern Oregon coast.

So we're kind of doing a little expedition, a quick expedition while we're out of town and having some fun.

It's been a lot of fun so far got the whole family with me. I want to talk about this is a tip you can use I mean, I specifically am saying email and social media. This could be used across the board, anywhere that you're doing writing.

So this includes even if you're writing for physical literature that you know, a book or anything else.

Here's a huge recommendation that I think I first heard from Gary Halbert, and I've heard multiple people say it says that I've heard a lot of people attributed their use of this technique also.

Back to Gary Halbert.

Gary Halbert was a very amazing marketer and copywriter who passed away years back, but some of his ideas are so simple, yet so brilliant.

I'm surprised more people don't take advantage of ideas just like this one.

I'm going to share it with you. Okay, so it's so easy.

Since I was a kid, I always tried to learn the rules of grammar. And one of the rules that I never had anyone seriously layout for me is, at what point do you separate paragraphs?

So silly idea, really, it's an extremely subjective thing. And maybe there is an official definition of what should separate paragraphs and I've heard people say, if you have quotes, and you have people talking to each other, then every time that they talk, that needs to be separate every time someone else says something that needs to be a separate paragraph to be able to break up the different people talking.

That is one of the only things I've ever heard about official things. When it comes to English, American English grammar, in the separation with paragraphs, except for this thing that Gary Halbert said.

Gary Halbert, very simply said, and I'm putting in my own words, I don't have the Gary Halbert letter or whatever it was where I officially heard it or read it.

But he basically said, separate everything into as many paragraphs as possible, and break it up. It keeps people reading along. It pulls everything together, it doesn't mean you take every single sentence and make a separate paragraph.

But you'd almost be better off doing that. Right?

It really means keeping your paragraphs as small as possible and keeping that process going.

If you ever try this, if you ever see this done, go and take something that you've written that are in larger paragraphs, and then break it up a little bit, print both of them out or put them side by side.

You ask anybody which looks like more fun to read, which looks like an easier read, which do they want to read first, they will always choose the one with the small paragraphs, even though it extends out. It makes the whole idea longer.

The fact that you have that it really does make a huge difference. It makes readability. Readability increases a lot.

Just by doing that one simple thing.