We tackle a listener's question about getting the most out of Pardot email marketing by diving into strategies for driving better engagement, boosting conversions, and improving ROI.

• Clean, well-organised Pardot accounts form the foundation for effective targeting and personalisation
• Regular account audits (every three months) help catch data decay and refine segments as audiences evolve
• Understanding prospect mailability is critical for maintaining sender score and avoiding deliverability issues
• Enhanced Email Experience offers more features and better Salesforce integration
• HML (Handlebars Merge Language) enables advanced personalisation beyond basic first name insertion
• Customised preference centers give prospects control over email content while improving compliance
• Design emails for accessibility, including dark mode compatibility and proper alt text
• Different email types require specific approaches: product launch, event, newsletter, sales, and nurture
• Engagement Studio enables automated journeys that respond to prospect behavior
• Key automation programs include re-engagement, lead nurture, event follow-up, upsell, and competitor targeting 

For your next steps, pick one area to improve first - whether organising data, enhancing a specific email type, or trying an Engagement Studio program - rather than attempting to transform everything at once.

https://marcloudconsulting.com

Speak to MarCloud's Founder and CEO here: https://www.delphi.ai/tom-ryan