Jess Chan is the founder & CEO of Longplay & Backbone. Longplay is a full-service retention & lifecycle marketing agency for DTC e-commerce brands that specializes in email marketing. Backbone is the first email strategy automation tool for DTC ecommerce brands to automate their email calendar planning, promotion & product launch planning, flow recommendations & email layout creation.

Jess Chan is the founder & CEO of Longplay & Backbone. Longplay is a full-service retention & lifecycle marketing agency for DTC e-commerce brands that specializes in email marketing. Backbone is the first email strategy automation tool for DTC ecommerce brands to automate their email calendar planning, promotion & product launch planning, flow recommendations & email layout creation.

Jess&nbsp;Chan&nbsp;is the founder &amp; CEO of Longplay &amp; Backbone. Longplay is a full-service retention &amp; lifecycle marketing agency for DTC e-commerce brands that specializes in email marketing. Backbone is the first email strategy automation tool for DTC ecommerce brands to automate their email calendar planning, promotion &amp; product launch planning, flow recommendations &amp; email layout creation.

Email Flows and Retention Strategies with Jess Chan

Your weekly dose of inspiration and tips for your eCommerce brand's success. Listen in as Alex interviews leading eCommerce and digital marketing experts to learn their best tips, insights, and strategies.

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Email Flows and Retention Strategies with Jess Chan

Email Flows and Retention Strategies with Jess Chan