Email Industry Briefing – Q2 2025 (Episode 6) – Key Take-aways

Email is still mission-critical.

56 % of all vital business communication flows through email, prized for its structured, traceable, and auditable nature.

It remains the default for formal, high-stakes messages—even in mobile-first, hybrid workplaces.

Security is a top concern: phishing, data leakage, and mis-sends keep IT leaders focused on risk mitigation.

Global deliverability expertise is expanding.

Aurora SendCloud becomes emailexpert’s first Chinese Charter Enterprise Member, strengthening East–West knowledge sharing on China-specific regulations and inbox placement challenges.

The partnership underscores a push toward worldwide collaboration on compliance and deliverability best practices.

Long-term alliances reinforce industry standards.

Bouncer (email verification) upgrades to Charter Enterprise status after five years of consistent support for emailexpert events, signalling sustained commitment to quality and innovation.

MarTech consolidation + AI acceleration.

Cakemail acquired Leadfox (March 21 2025) to broaden its suite and build an AI-powered marketing assistant.

Deal exemplifies a wider trend: vendors either merge or bolt on AI to stay competitive against larger automation platforms. Leadfox continues as a standalone brand for now.

Virtual events remain a knowledge hub.

Festival of Email 2025 (8–9 Oct, online) aims to be the most interactive edition yet, with a new platform, evergreen session replay, lead-gen features, and tracks on copywriting, advanced segmentation, CRM, deliverability, and list growth.

Bottom line: Email’s central role in business endures while the ecosystem modernises—through global partnerships to tackle deliverability, strategic M&A to integrate AI, and vibrant events that keep practitioners connected and informed.